Market Overview

Viet Nam has been described as "the latest Asian dragon to awaken from its slumber" by lonelyplanet.com, and it couldn't be closer to the truth.  After watching tourism grow rapidly in nearby countries, Viet Nam is now the next great place to visit - a travel destination for business, pleasure and serious adventure.  With stunning beaches, such as Ho Tram Strip, along its 3260 kilometre meandering coastline, and soaring mountains, Viet Nam is one of the most beautiful places on Earth.

Centrally located in Asia, Viet Nam is easily accessible to the most highly populated regions of Asia.   Tan Son Nhat International Airport in Ho Chi Minh City is Viet Nam's largest airport, with the capacity of 15 to 17 million passengers annually - including 8 to 10 million international travellers. 

Furthermore, the disproportionate number of people living in Asia for the number of gaming licenses in the region leads ACDL to believe there are significant opportunities for continued gaming growth within the region.  The 16 countries in close proximity to Viet Nam comprise almost one third of the world’s population, yet have less than three per cent of the world’s licensed gaming establishments.  Even with the tremendous success of Macau and Malaysia as regional gaming destinations, the industry is largely underdeveloped when compared to North America and Europe.

North America and Europe represent about 80 per cent of global gaming revenues while Asian countries deliver a mere 10 per cent of global revenue.  The disproportionate number of people living in Asia in relation to the number of gaming licenses in the region indicates that there are significant opportunities for continued gaming growth within the region.  As the only licensed Las Vegas-style gaming establishment in southern Viet Nam, the Ho Tram Strip will enjoy prime positioning in this segment of the Vietnamese tourist market.

While the gaming market will play a key role in the success of the Ho Tram Strip, the facility will be developed as a full amenity resort with a vast array of offerings, catering to the needs of domestic travelers and visitors from across the region.