Ben Lee

Ben Lee, Managing Partner of IGamiX Management & Consulting, is a highly sought after gaming consultant with 15 years of hands-on marketing experience. Based in Macau, Ben is known for devising new marketing strategies for Australian casinos targeting the Asian market. With extensive knowledge of all levels of casino marketing, Ben is one of the most respected independent experts on the topic of marketing casinos to Asian clientele. He is currently involved in several start-up projects in the Asia-Pacific region.

Previously, Ben was the Chief Marketing Officer for Nagacorp in Cambodia, where he successfully drove the Nagaworld brand to its current high level of recognition in the global gaming industry. His achievements at Nagaworld included setting up the new casino wing, the reorganisation of Naga’s VIP programs and the creation of a comprehensive marketing department.

Ben was involved in establishing the Macau Diamond Casino at Holiday Inn Macau and was the key architect of its iconic Moulin Rouge-themed brand marketing. He also spearheaded the project to create and run a new international class Subic Diamond Casino, while driving the marketing vision that lead to the boutique casino being lauded as the “nicest and coolest” casino in the Philippines. From 1996 to1999, Ben successfully managed the VIP marketing offices for Adelaide Casino and Star City Casino, while developing new creative methods of relationship marketing.

Ben`s qualifications include an MBA from Melbourne Business School, a Bachelor of Economics with a major in Marketing, a Graduate Diploma in Japanese and a Post-graduate Diploma in Management. Ben is also a Certified Practising Marketer with the Australian Institute of Marketing.